The poster has become part of our urban environment where images compete in a marketplace for attention. From the beginning this visual competition has informed the design of posters and fuelled the continuing search for new attention-grabbing techniques. No matter how artistic a poster might be, if it doesn't grab our attention in the street and communicate instantly, it cannot be said to be successful.

In this section you will find a range of New Zealand posters promoting a variety of cultural and commercial activities.